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News : Micheldever Group - Page 7

General Tire donations provides fundraising uplift for Children’s Air Ambulance

12th December 2017

The current total has been achieved thanks to an on-going commitment from the MTS network of General Tire independent tyre dealers fundraising at individual business sites, as well as funds donated from various General Tire even ...
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TyreClick website upgrade delivers instant sales boost for dealers

11th December 2017

In one of the biggest and most significant investments into TyreClick since its launch in 2014, the site updates have seen a raft of new design and user functionality features – with the new look site already delivering increase ...
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Tyre dealers get to grips with General Tire 4x4 tyres at extreme driving event

24th November 2017

The participating dealers, who form part of MTS’s network of General Tire performance partners, were invited to take up the extreme driving challenge at two of the UK’s most challenging 4x4 proving centres, Parkwood Off-Road Cen ...
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Protyre test day attended by Auto Express, Schmee150 and Who's the Mummy Blogger

13th November 2017

Protyre invited Auto Express, super-vlogger @shmee150 and Who’s the Mummy blogger Sally Whittle @swhittle to find out the real-world performance difference between new, worn and budget tyres for themselves. We took them to Rock ...
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MTS, Steve Andrews Tyres and TyreSafe team up with MP to highlight issues

27th October 2017

Micheldever Tyre Services (MTS) teamed up with a leading independent tyre retailer, Steve Andrews Tyres and TyreSafe to tread the campaign trail all the way to Parliament to highlight the issue of illegal, part worn tyres.  MT ...
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2018 Protyre MSA Asphalt Rally Championship calendar unveiled

27th October 2017

The new-look 2018 Protyre MSA Asphalt Rally Championship will contain six events, with a good geographical spread of high-quality and challenging rallies making it a true national championship – with a round in Belgium adding an ...
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2017 NTDA Awards

9th August 2017

NTDA announces Tyre Industry Awards Finalists 2017 The list of finalists for the 2017 NTDA Tyre Industry Awards has been announced. Over the last 5 months the NTDA has been inundated with exceptional submissions across the 9 ...
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Falken Announces Global Partnership with Liverpool FC

17th July 2017

Falken Tyre is pleased to announce a multi-year collaboration with Liverpool Football Club as a Global Partner and Official Tyre Partner. The partnership will see the two brands work together to create unique experiences for fa ...
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Fourth consecutive TyreSafe win for Protyre

13th July 2017

Protyre, the retail division of Micheldever Tyre Services, has once again been crowned TyreSafe Retailer of the Year at the now-annual TyreSafe Awards – for the fourth consecutive time. The company’s continued commitment to rai ...
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FALKEN achieves historic victory at the Nürburgring

11th July 2017

FALKEN has achieved a historic first ever victory in the fourth round of this year’s VLN long-distance championship, with drivers Stef Dusseldorp and Jörg Müller in its BMW M6 GT3. The race was also rounded off with success as t ...
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