In one of the biggest and most significant investments into TyreClick since its launch in 2014, the site updates have seen a raft of new design and user functionality features – with the new look site already delivering increased sales for the independent network of tyre dealers using it.
Steve Andrews, Director of Steve Andrews Tyres, who has used the site for the last four years, said: “In September we had over 2,000 visitors and nearly £9k worth of sales – mainly to new customers that we haven’t sold to before. Having a fully functioning ecommerce site, without the hassle of maintaining it is a real bonus for us.”
Other MTS network dealers have also praised the performance of the new TyreClick site as it delivers an instant boost to sales.
Sophie Bailey, sales director, at Westgate Tyres, in Morecombe said: “The new updated TyreClick website is already delivering for us as a business, enabling us to compete online and achieve significant levels of sales.
“We can now compete with places like Kwik Fit and Halfords online locally – we couldn’t do that without TyreClick. It’s also well stocked and managed by Micheldever – the orders come in without us having to really do anything!”
Ali Malcolm, of Dingwall Tyres, said: “The new design and layout of Tyre Click is way ahead of any competition and gives my business the professional and successful online presence I need.”
The TyreClick website users can filter a search for specific tyre brands and types, as well as checking the status of their MOT by simply entering their registration number the facility will then allow the user to book their test instantly online.
Site updates have made the pages more responsive, with increased user functionality for a number of devices, including iPads and mobile phones. Accessing TyreClick through a mobile phone continues to be one of the most popular ways for customers to use the service and SEO best practice means sites are highly visible to search engines such as Google.
MTS refuses to rest on its recent success and is focused on maintaining its commitment to helping independent garages compete for internet driven business.
Alan Baldwin, sales director at Micheldever, said: “It’s very encouraging to hear such positive feedback from the tyre dealers about the updated TyreClick website and to know that they are experiencing increases in tyre sales as a result of the site improvements.
“One of our main objectives is always to provide the best opportunities for our network to sell or compete online and the increased functionality and targeted search filtering on the website will help us to sustain this commitment.
“Investments to the site will continue in order to ensure our network is constantly in the best position to generate tyre sales in an ever-changing online market.”
TyreClick supports more than 900 transactional websites, which are linked to independent tyre retailers, each with their own local URL.
This means motorists can search for their local dealers and buy tyres direct from them.
Dealers already signed up to the TyreClick website are also able to take advantage of the industry leading help and advice given by Micheldever on how to drive more traffic and improve conversion rates.
To find out more about the TyreClick website please contact Rosie Sayers – Digital Marketing Manager – Wholesale on 01926 816793.
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