Micheldever Tyre Services is the largest independent wholesale tyre distributor in the UK. Operating since 1972, we serve professional tyre retailers across the UK with high quality logistics and business support services. This is achieved from a fully integrated national warehouse network covering the UK and backed by extensive delivery and customer support teams.

The MTS Approach

We passionately believe in providing an exceptional and consistent experience to every customer, every time. 

We boast the best availability on all the major premium tyre brands and successfully manage exclusive distribution agreements for leading tyre brands including; Falken, Sumitomo, General Tire, GT Radial, Kormoran and Runway as well as being the official preferred wholesale partner for BFG 4X4 tyres.

We develop market leading value-added business and marketing support programmes that not only grow these brands sales through our dealer partnership programmes, but moreover bring sustainable benefits to our customers.

Our customer service is widely regarded as industry leading as defined by our customers with 95% stating that they would recommend us as ratified by independent research.

Tyre warehouse Troley

Independent Dealer Support Programmes

Success in today's market environment needs a partnership approach from a distributor that does more than just simply deliver tyres.

We have a long-standing commitment of working with our customers to help them improve their businesses by delivering tailored made business solutions and have a goal to:

To deliver excellence & build trusted customer relationships through exceptional service

Our team - which is made up of a field sales team of 24 and office team of 50 - is our strength, working tirelessly to help our customers thrive by providing business and marketing support tools that help improve customer experience & satisfaction, differentiate the business within its local community with the ultimate goal of retaining existing consumers and driving new customer acquisition.

We provide an unrivalled suite of added value tools including: Demographic marketing and stock profiling, mystery shopping, pricing intelligence, staff development training beyond just products, e-commerce development and local marketing activity.

Dealer Support Programmes, GT radial lorry


VMA is the Franchised Dealer division within the wider wholesale function and works with key Vehicle Manufacturer partners such as Volkswagen Group, Volvo Cars, the Retail Automobile Alliance, Mazda and Toyota, to deliver tyre programmes for their networks, but also support key dealer group partners who chose to operate independently of the VM programmes.

Tyres represents the first opportunity for the customer to leave the franchised dealer network, and so our strategy has been designed specifically to help our franchised dealer customers understand the importance of tyres as one of their key customer retention tools.

With service lead times extending, parts lasting longer, the competition getting stronger, or the advancement of EV technology the Franchised dealers need to engage with all aftermarket retention opportunities. So it is through industry leading added value tools, sales aids, dynamic training offer & total end-to-end understanding of the franchised dealer process that we look to challenge our customers to think differently about their tyre business, and to engage with Micheldever to help them capture some of the 70% of ‘Red tyre work’ that is currently walking out of their business on a daily basis. 

To find out more please  contact Tim Peacock – VMA General Manager on 07714 665150 or via email at

checking the tyres

4Site 4x4 Tyres

4site 4x4 logo

We have been operating in the 4x4 market for over 30 years and are now the largest and only dedicated supplier of 4x4 tyres in the country. We are made up of a national network of over 250 independent 4x4 tyre specialists who not only have access to our massive stock range, but moreover pride themselves in delivering a consistent consumer experience always focusing upon what is right solution for the consumer.

The 4SITE4x4 Tyres brand is also supported by a customer services team that love and live by 4x4 and between them have over 120 years of unrivalled industry experience. They give impartial advice to help guide both consumers and our tyre specialists to make informed decisions by offering 4x4 expertise and knowledge on any aspect of the market.

In 2016 we launched our state of the art e-commerce responsive consumer website  that not only allows consumers to find their perfect tyre and/or wheel, but moreover enables them to book online and have them fitted within 24 hours.

We work closely with tyre manufacturers on product development and are the official exclusive distributors of 4x4 tyres for BF Goodrich, General Tire, Sumitomo, Falken, GT Radial, Runway and Insa Turbo Tyres.

Thanks to our technical expertise, product availability, wide stock profile and unbeatable customer service, we have recommended tyre solutions to the military, utility companies, The Environmental Agency, Forestry Commission and you can see why we believe that we are the 4x4 and SUV drivers only credible tyre & wheel solution provider.

Our head office is in Southam. To find out more about 4SITE 4x4 Tyres please   visit our website here or call us on:  0870 112 940

4x4 Tyres jeep

Bike Tyre Buyer

Bike tyre Buyer logo

Micheldever Tyre Services has been selling motorcycle tyres since 1977. In January 2014, MTS launched a new transactional website for motorcycle tyres,   aimed at meeting the needs of professional motorcycle tyre outlets.

The new website capitalises upon the national logistics’ capability of MTS. With real time stock and pricing information; same day, free of charge delivery, MTS is bringing significant innovation to the 2-wheel tyre market.

Bike tyres motorbikes


Tyre Click logo

With the continual growth in the online market – we estimate that over 70% of all tyre searches are done online with 1 in 10 of all tyres fitted now purchased online - we lead the market by providing our customers with a unique website platform to help them promote their business online.

We now have nearly 1000 customers - the largest online tyre network in the UK - with their own localised unique URL and responsive website. The platform not only allows them to take control of their own pricing and branding so that it is tailored to them, but moreover we use the strength of our supply chain to offer consumers a live product feed such that they are able to order tyres for delivery within 24 hours and in some cases the same day.

Our customers, as well as benefiting from a dedicated digital team that provides them with help and advice as to how they can develop their website, also - unlike many other tyre websites – own all the consumer data which in turn helps them to retain the customers and allows them to market to these consumers in the future.

Stacked Tyres
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