Group Marketing Director
Simon joined Micheldever Group In March 2023 as Group Marketing Director. Simon’s career has spanned a range of industry sectors – from Financial Services to Technology, from Utilities to Telecoms, and from the Holiday sector to Education – and this is his first venture into the automotive industry. This experience gives him unique insight and an opportunity to apply ideas from these other sectors to keep Micheldever – and Protyre in particular – stay ahead of the competition.
Having worked with a number of large brands as they have evolved both their retail presence and their e-commerce capabilities (and everything in between) – Simon is keen to use the success of the recent Protyre Autocare rebranding, repositioning and personality evolution in May 2023, alongside the website re-platforming at the same time, to establish the Group as the number one destination for customers for all of their vehicle needs. His task is simply to build greater awareness of the brand, confirm customers understand what is special about our products and service, and then ensure that the customer journey from consideration to purchase (and re-purchase) is an easy one.