The Right People

The Board

Mr. Takeshi Adachi

SRI Senior Executive Officer

Mr Takeshi Adachi has been part of the SRI Group since 1993 and served as Managing Director of SRME – our sister sales company in Dubai covering the Middle East – between January 2012 and December 2019. Mr Adachi has been General Manager of Overseas Tire Sales HQ since April 2022.

Jon Cowles

Non-Executive Vice Chairman

Jon joined Micheldever in 2007 as Acquisitions Director, later becoming Group Finance Director in 2012, Group COO in 2019 and CEO in May 2020. From October 2024, he transitioned to the role of Non-Executive Vice Chairman. Prior to joining the tyre industry, Jon spent 10 years in Corporate Finance, focusing on M&A transactions in both the private and public equity markets in the UK and internationally.

Graham Mitchell

Chief Executive Officer

Graham has over 20 years' experience in the tyre industry and has acquired extensive experience in the UK and European markets. Graham joined Micheldever in 2019 from Cooper Tyre where he held senior management roles including Sales Director for UK and Western Europe and Sales Director for Northern Europe.

Will Goring

Chief Financial Officer

Will joined Micheldever in January 2020. Prior to this he was Group Financial Controller at Gama Aviation plc, the AIM listed business aviation services company and before that worked in a variety of group and operational roles at the FTSE 100 engineering group, Halma plc, including Chief Accountant and Finance Director of the Elevator Safety Division. Will also worked at Just-Eat, the online takeaway company in its pre-IPO growth-phase, which he joined after completing his training as a Chartered Accountant with Deloitte LLP.

Dave Haddock

Logistics Director

Dave started his career in Logistics as a Wincanton graduate trainee straight from university and has held a number of senior management roles with Tibbett & Britten, Homebase, Iceland and B&Q. As the Director of Logistics getting each of the 6 million tyres handled each year to the right place, first time in the most efficient way possible drives the Logistics strategy on a daily basis.

Stan Watson

Retail Director

Stan joined Micheldever Group as a Regional Director for Protyre in 2018. In the past 5 years, and predominantly as Retail Operations Director he has driven the growth of the Protyre network to 184 centres and has spear headed the strong growth in the mechanical and servicing product offerings in Retail. In January 2023 he took over the helm of the Retail business, Protyre Autocare, as Retail Director. Stan has been in retail for 30 years and in the automotive, fastfit industry for 10 years. Prior to joining the Micheldever Group he held senior positions at Halfords and built a wealth of experience in retail in the electronics and leisure industries.

Angus Smith

Commercial Director

Angus joined Micheldever in January 2012 and re-structured the Purchasing, Pricing functions and introduced a heavy onus on Business Development. He previously spent 23 years at Continental Tyres, in various management roles ultimately as Sales Director for the UK and ROI over the latter 10 years, where he took them from being ranked 4th to market leader in that period.

Aly Baxter

HR Director

Aly has acquired HR & Leadership experience across both the UK and European markets. Having joined Micheldever in May 2018 moving from the position of Talent Director from within the Automotive sector Aly has reshaped the HR Service and started to implement a group wide People Agenda. Being FCIPD qualified and having over 25 years of HR experience Aly enjoys shaping and developing HR teams & Services to partner with the business to deliver what's required.