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Trusted Customer Service

Over 6 million tyres sold annually

Delivering to over 6000 UK tyre retailers

Same day delivery available

Fastest-growing UK network of fast-fit and mechanical garages

Retail Capabilities

The retail network now extends to over 155 garages with plans to comprehensively grow this by 2025. Currently, our retail garage network stretches from Scotland to Plymouth, operating predominantly under the Protyre brand; however, it has grown through the acquisition of well-known local garages and fast-fit garages. The Protyre goal is to provide an exceptional level of customer service in all the retail centres.

What does it mean to be team Protyre?

Team Protyre stands for

Great Value and Service

It’s about offering our customers competitive prices on the right product or service and building value in to the purchase by making them feel safe and secure in the knowledge they have been looked after and their vehicle is safer to drive. From new tyres to replacement batteries, servicing and mechanical work, our professional team will guide customers to make the right choice. We will always be courteous, friendly and attentive.


Protyre is “the local garage you can trust.” We will honestly advise customers on their vehicle needs by being thorough and unbiased. By performing thorough vehicle inspections, we will provide all the information and options available, allowing our customers to make an informed decision. We offer inclusive quotations before work is carried out and we keep customers informed of progress so there are no surprises for them. Above all we will never sell a customer something they don’t need.


We treat customer’s vehicles with the utmost care, as we would our own. We invest in the latest technology to ensure the safety of our customer’s vehicle and always fit quality parts in addition to offering customers their old parts back. All work carried out is fully inspected to ensure accuracy and safety. All old parts left with us are disposed of in an environmentally friendly manner.


We pride ourselves on having the best people in the industry who make a difference to our customers by providing the best advice, quality work and superb customer service. Our teams our trained through our Protech academy to achieve industry recognised qualifications with the IMI (Institute of the Motor Industry)

Our extensive range of tyres and mechanical services

Protyre is much more than a fast-fit tyre provider, our retail network also offers a range of mechanical services, including; air con re-gas, brakes, batteries, exhausts, diagnostics, TPMS, wheel alignment and many more. Protyre are continually investing into our network and are building a number of Protyre Autocentres with capabilities to service the cars of the future. Boasting hybrid and electric vehicle servicing in the network in addition to offering advanced driver assist re-calibrations Protyre are building towards being a ‘one-stop-shop’ for all retail motorists. The retail garages also provide and fit bike, commercial and agricultural tyres.

Products and Services

Car, Van & 4x4 Tyres

Protyre offers a complete range of tyres for all makes and models of cars, vans and 4x4. Fitting and selling tyres at 3 levels, Premium, Quality and Economy to fit the requirements of all motorists. Retail centre staff are trained to offer customers the tyres that best suit their driving requirements and their individual needs. Specialists deal with 4x4 and SUV tyres in each centre ensuring the best possible advice for all customers. All leading tyre brands are available including Michelin, Bridgestone, Pirelli, Continental, Goodyear/Dunlop and the key Micheldever House brands Falken, Sumitomo and GT Radial.


Protyre is the largest fit to bike motorcycle tyre retailer in the UK. Motorcycle specialists, most of whom are bike riders, are available in 33 key centres. The fit to bike offer is widely welcomed amongst motorcycle riders. All key motorcycle tyre brands are sold including Pirelli, Metzler, Bridgestone, Dunlop and Michelin.

Alignments, Tyre Pressure Monitoring and Nitrogen Tyre Filling

As tyres have become more technical the company has extended its tyre offering beyond selling, fitting and balancing tyres. All of the companies network offer wheel alignment using state of the art laser technology. Centres have also been equipped to deal with the latest tyre pressure monitoring systems allowing for the safe replacement of tyres on vehicles which have been fitted with these systems. As the importance of ensuring that tyres have the correct tyre pressures has grown many centres have been equipped with state of the art nitrogen tyre filling technology.

Brakes, Exhausts and Batteries

Brakes, exhausts and batteries have traditionally been seen as service offerings from fast fit centres. These services are available from all centres

Mobile Tyre Fitting

Mobile tyre fitting vans are available at 47 centres to visit customers homes and work places and are often called out to replace tyres at the sides of roads. Mobile tyre fitters have all been trained to fit tyres at the roadside.

Servicing, Mechanical Repairs and MOTs

The need to provide customers with a one stop shop has meant that many centres have had additional services added to their existing portfolios.

72 Protyre centres offer customers great value MOTs. Protyre carries out over 135,000 MOTs a year in the UK.

The internal programme of MOT investment, which started in 2014, will continue to grow and develop the number of centres that offer an MOT service.

ADAS and Hybrid/ Electrical capabilities.


The retail network has built its ethos on 4 pillars:

  1. Expertise – Over 1 million tyres fitted per year. A trusted partner for premium manufacturers Pirelli, Bridgestone, Goodyear, Michelin, Continental and Dunlop. The official tyre fitting partner for many UK motorsport series.
  2. Trust – customer service is measured through a range of tools, most importantly through Net Promoter where the network has a world class NPS average score of 84.5. We have a 5 star rating from independent online review company Feefo and have been awarded 'Gold Trusted Merchant' status.
  3. Value – the best price guarantee ensures that if a customer produces a written price quotation that is a cheaper price, we will match that quoted price. We provide the best availability and offer same day fitting to keep our customers safe on the road.
  4. Care – TyreSafe retailer of the year highlights our commitment to customer safety and care. Bristol City Council are the primary health and safety authority for Protyre and we're Foxy Lady and Trading Standards approved.


The Protyre Retail Network has been recognised in from 2013 to 2019 by TyreSafe, the industry body for tyre safety and have won the TyreSafe ‘Retailer of the year’ award for six-consecutive years. Protyre has also been recognised in the Training Journal Awards, 2013, as winners of the Best Coaching and Best Customer Service Awards.

Following a revamp of the retail website in 2017, Protyre excelled at the 2018 Digital Experience awards, winning Gold for ‘Best user experience’ and ‘Digital team – transformation


  • 4x4 Centres: All Protyre centres are accredited 4x4 Centres and offer a specialist service and advice for 4x4 drivers.
  • Michelin Certified Centres: All centres are part of the Michelin Certified Centre network.
  • Michelin Motorsport Pros: Michelin's official motorsport fitting partner in the UK.
  • Pirelli Performance Centres: 46 of our garages are Pirelli Performance Centres, the largest number of any tyre retailer in the UK
  • Bridgestone Gold Centres: 4 Centres have been recognised as Bridgestone Gold Centres
  • Motor Industry Codes of Practice: All centres are members of the Motor Industry Codes of Practice (MICOP)
  • Foxy Choice: Protyre has been acknowledged as being female friendly by the Foxy Choice Women Drivers Network.

Protyre Motorsport

Protyre Motorsport is the biggest trackside service provider in Europe. Protyre Motorsport services the following championships:

  • Dutch SuperCar Series
  • Porsche Carrera Cup
  • Porsche Club
  • Michelin Ginetta Supercup
  • Ginetta Juniors
  • Protyre Ginetta GT5 Challenge
  • Protyre Formula Renault & Renault Clio Series
  • British GT
  • MSV Formula 4

The services provided include:

  • Fully equipped & mobile tyre fitting workshops. (Available on race & track days).
  • Overnight UK delivery
  • Special rates for affiliate partners
  • Specialist rally tyres
  • Ultra-high performance tyres for road and track
  • The largest stock in Britai
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