Putting customers first makes Protyre a star

Protyre’s head of retail marketing, Morgan Jamison, has been recognised as the Rising Star of the data marketing industry at the 2015 Database Marketing Awards. Morgan was singled out for his work in developing Protyre’s innovative customer focused approach to marketing. Not only was his contribution recognised, but the work itself - the Single Customer View (SCV) database, which creates a personalised motoring journey for each and every one of Protyre’s 1,000,000 + customers, also achieved two finalist places. These were for Innovation in Insight Driven Direct Mail and Innovation in Analytics for Marketing. The sophisticated SCV database was designed in partnership with customer experience agency Purple. 

Commenting on his top award Morgan Jamison says: “It’s very flattering to be singled out for such recognition, but we have a top team at Protyre – and I’m just a part of that team. We have a vision for the organisation – and that is quite simply to be the number one in the business. At the heart of that goal is our mission to put our customers first and the exceptional work which Purple has done for us has helped make that a reality. So it’s equally pleasing to not only collect this award for myself and the team at Protyre, but to see our agency’s contribution recognised as well.”

Steve Shaw of the Purple Agency adds: “Our two finalist places were great news, but being able to watch the client who worked so closely alongside you receive recognition is doubly exciting. Without forward thinking and visionary individuals like Morgan none of this would be possible. It all shows that vision, skills and imagination are a truly winning combination.”

The SCV database gives every Protyre customer a VIP experience – and is central to the brand’s growth. By building a personal model of each customer’s motoring behaviour, Protyre can keep their cars safe and legal – and ensure they always get the best deals available on brakes, tyres, servicing and MOTs – exactly when they need them. So successful is the programme that customers have given Protyre a 97 per cent satisfaction rating – higher than many other leading global brands.