Protyre shortlisted finalists for Apteco’s Best use of Fast Stats 2015

Protyre and their agency, Purple, have been shortlisted as finalists for the ‘Best Use of Fast Stats 2015’. They have been shortlisted alongside:

- RSPB

-  Ageas

-  Prezzo

-  TD Direct Investing

Fast Stats is software that allows the retail marketing department to perform data exploration, data analysis and data mining to produce consumer insight and personalised marketing campaigns to increase return on investment and yield from their customer base.

Finalists were selected based on their ability to demonstrate the effective use of the software to drive marketing activities that delivered measurable benefits.

Apteco judges score each entry and additional points are allocated following a vote by delegates at the Apteco Fast Stats user conference where finalists present their entries.

The Apteco conference and award presentation will take place at The British Museum on Wednesday 11 ^th November 2015.

Morgan Jamison, Head of Retail Marketing, commented “It’s great to once again be recognised for the hard work the team across the business has put into smarter database marketing. Fast Stats is a great tool and we’re looking forward to attending the user conference to not only share our success but learn from the success of other users”.