General Tire unveil NASCAR Whelan Euro Series partnership

Posted on 10th January 2019

General Tire unveiled a branded vehicle as part of the NASCAR stand at the 2019 Autosport International Exhibition to raise awareness of its partnership with NASCAR Whelen Euro Series. 

General Tire will be supplying tyres to all of the teams competing in the NASCAR Whelan Euro Series as the 2019 Official Partner of the competition. As the exclusive tyre supplier, General Tire will provide each team with slick and wet-versions of the new NWES GT model.

To celebrate this partnership, General Tire created a fully-branded vehicle to display at the Autosport International show. A unique paint design was created by NASCAR specialists to showcase the upcoming series and create a car that would look at home on the starting grid of the NASCAR Whelan Euro Series.

Guy Frobisher, Senior Project Manager at General Tires in Europe, said:

“As one of Europe’s largest motorsport events, Autosport International was a fantastic platform to present ourselves as Official Tyre Partner of the NASCAR Whelen Euro Series.

This is just the beginning of the exciting journey between the two brands and I look forward to the start of the series in April.”

Wholesale Sales Director of Micheldever Tyre Services, Alan Baldwin added:

“With adventure at the heart of General Tire, Autosport International marks an exciting start to the year for us and the partnership is going to be a great way of engaging people with the brand.”

Autosport International Exhibition is one of the largest Motorsport events in the UK and has been running since 1991. The four-day event presents motorsport enthusiasts and industry professionals with the latest in motorsport and automotive technologies and the chance to meet motorsport legends and view vehicles from go-karts to Formula 1 cars.

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