New Falken Tyres TV advert campaign hits screens

Posted on 20th March 2018

Falken Tyres Keep On Turning

Falken Tyres have launched a new TV advert campaign to highlight the premium technology that goes into their tyres and ensures that they keep turning whatever the British weather throws at them.

It builds upon the key insight that Falken Tyres are so adaptable to all forms of British weather and that consumers just expect them to work and rely on them to keep them safe. This has led to the campaign strap line “When the British Weather Twists – Falken Tyres keep on Turning”.

See the new advert below.

Falken Tyres offer the best value wet performance in the market

German magazine AUTO MOTO SPORT has recently carried out thorough and robust tests of a 225/45/R17 from 11 different tyre manufacturers.

The Falken Azenis FK510 came in third place overall behind only to Michelin and Continental. In the key critical area of wet braking the Azenis FK510 came a very close second to Michelin and had a braking distance more than 3 metres better than Goodyear.

For wet aquaplaning the Falken FK510 beat all the premium manufacturers.

So consumers can truly believe that “When the British weather twists – Falken Tyres keep on turning”.

You can read more about the test here (You will need to use Google Translate into English feature)

Find your nearest Falken tyre dealer

Falken Tyres have a growing network of nearly 300 fitting centres. All centres provide great local service at local prices. Our network of dealers value customer care, local reputation and goodwill and almost all share their customers' testimonials on their websites. They will be more than happy to offer advice before you purchase your tyres. Find your nearest dealer at

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