Micheldever Group winners at the 2019 Apteco Awards Ceremony

Posted on 5th December 2019


In November, members from the retail arm of Micheldever Group, Protyre, attended the annual Apteco annual user conference at the Royal Institute of British Architects, London. This was an exclusive event, only open to approved partners, showcasing the development of the Apteco Marketing Suite, including FastStats, as well as presentations from the 2019 finalists of 'Best use of the Apteco Marketing Suite'.

These presentations demonstrate how the software is being used to tackle real business challenges, after which the audience is invited to vote for their winner.

Protyre were grateful for the opportunity to present alongside the Purple Agency to showcase how they use a FastStats driven, customer database as part of their everyday operation.

Micheldever Group Ltd are delighted to announce that Protyre were awarded first place for brilliantly showcasing how our MOT programme is delivered, not only keeping its customer's vehicles safe and legal but also ensuring the optimum utilisation of MOT bays.

“By using customer data intelligently, as our network expands we continue to ensure our customers are safe on the road and legal at all times. The fact that our customers are giving us market leading NPS (Net Promoter Scores) of 84 per cent – better than many leading retail brands – is a clear indication that it works. To get the recognition of this award from our marketing peers – all large players in their respective sectors – is a further powerful indicator that our investment in focusing on the customer is paying dividends above and beyond its commercial success.”
Simon Hiorns, Retail Director | Micheldever Group Ltd

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