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News : Micheldever Group - Page 6

Falken Announces Global Partnership with Liverpool FC

17th July 2017

Falken Tyre is pleased to announce a multi-year collaboration with Liverpool Football Club as a Global Partner and Official Tyre Partner. The partnership will see the two brands work together to create unique experiences for fa ...
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Fourth consecutive TyreSafe win for Protyre

13th July 2017

Protyre, the retail division of Micheldever Tyre Services, has once again been crowned TyreSafe Retailer of the Year at the now-annual TyreSafe Awards – for the fourth consecutive time. The company’s continued commitment to rai ...
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FALKEN achieves historic victory at the Nürburgring

11th July 2017

FALKEN has achieved a historic first ever victory in the fourth round of this year’s VLN long-distance championship, with drivers Stef Dusseldorp and Jörg Müller in its BMW M6 GT3. The race was also rounded off with success as t ...
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Micheldever urges tyre retailers to prioritise value

10th May 2017

Micheldever Tyre Services (MTS) is urging tyre retailers to take advantage of unstable pricing at the budget end of the market and upsell mid-range tyres to offer consumers better value and maximise their margins. The combinati ...
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Micheldever backs ProMOTe and urges tyre industry to sign MOT petition

9th April 2017

Micheldever Tyre Services (MTS) has thrown its weight behind a cross-industry campaign to encourage a government rethink on proposed changes to current MOT legislation. It is also calling on all involved in the tyre industry to ...
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Micheldever confirmed as UK supplier for Insa-Turbo

24th March 2017

Insa-Turbo has named Micheldever the sole distributor for the UK, building on the long-standing relationship between the two companies. Micheldever has distributed Insa-Turbo tyres for more than ten years and in 2016 saw the br ...
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TyreSafe campaign reminds drivers to be tyre safe when driving with children

20th March 2017

TyreSafe, the UK’s tyre safety charity, is launching a new awareness campaign aimed at all those who drive with children on board. Children can clock up around three hours a week in the car with their parents** and around 96 ho ...
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Micheldever Tyre Services set for new owner in 2017

5th January 2017

Micheldever Tyre Services (MTS), the UK’s second largest distributor of tyres, is to be sold to Sumitomo Rubber Industries (SRI) in a deal worth £215m. The transaction will see SRI, the sixth largest tyre manufacturer in the wo ...
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Protyre Wins Silver at TJ Awards

6th December 2016

Protyre and ProVQ walked away with the Silver Award for Best Apprenticeship Programme on Tuesday 6th December at the Training Journal awards. The awards, hosted by Kate Garraway, celebrated 46 winners in 15 categories, with Pr ...
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General Tire new product tour of UK dealers

5th December 2016

General Tire, supported by Micheldever Tyre Services, has embarked on a UK-wide tour to train and educate tyre dealers about its latest products, the Grabber X3 and AT3 tyres. The tyres were launched in October and are now bein ...
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