News : Micheldever Group

Dealers experience tyre performance thanks to General Tire and Micheldever

14th December 2015

General Tire marked its major milestone in 2015 as it recognises the 100 year anniversary of the brand. General consider this milestone as “100 years of making adventures possible for customers across the nation” and as such, an ...

Protyre rids UK roads of 50,000 illegal tyres in one month

26th November 2015

An ambitious initiative by Protyre has successfully removed 50,000 dangerous tyres from UK roads. Protyre, which fits more than one million replacement tyres annually through an expanding network of over 80 centres, achieved th ...

Microsoft Azure Case Study on Protyre.co.uk

26th November 2015

Microsoft were so impressed with how Protyre.co.uk utilised their Azure solution they did a video case study. In the video Morgan Jamison, Head of Retail Marketing and Matt Quinn, Director of Profound, talk about how they used ...

GT ‘100 Years of Adventure’ campaign raises £10k for children’s charity

18th November 2015

L-R Amelia Jordan, Micheldever’s 4x4 and General Tire brand marketing manager; Children’s Air Ambulance pilots, Merrick Forsyth and Gavin Alexandra; Tracy Grunwell, national partnership manager for the Children’s Air Ambulance ...

Protyre shortlisted finalists for Apteco’s Best use of Fast Stats 2015

3rd November 2015

Protyre and their agency, Purple, have been shortlisted as finalists for the ‘Best Use of Fast Stats 2015’. They have been shortlisted alongside: - RSPB - Ageas - Prezzo - TD Direct Investing Fast Stats is software that ...

Fleet Tyre Network appointed to new LeasePlan tyre provider panel

2nd November 2015

Fleet Tyre Network has been appointed as one of the key tyre providers for LeasePlan. The fleet tyre specialist will join a new panel of suppliers providing service to LeasePlan’s 140,000-strong UK fleet. The contract comes on ...

Protyre Motorsport Ginetta GT5 Challenge To Join BTCC Support Bill In 2016

31st October 2015

Ginetta have confirmed their intentions to host two rounds of the 2016 Protyre Motorsport Ginetta GT5 Challenge on the British Touring Car Championship support bill. The Michelin Ginetta GT4 SuperCup will sit out the Thruxton ( ...

Protyre retail director Simon Hiorns gives radio interview for Tyre Safety Month

22nd October 2015

Protyre retail director, Simon Hiorns, and TyreSafe's Stephen Dolby spent Wednesday morning giving a series of interviews on local radio stations up and down the country. Speaking on stations in the South such as SFM Radio in E ...

Ambitious campaign launched to take 50,000 illegal tyres off UK roads

6th October 2015

Ambitious campaign launched to take 50,000 illegal tyres off UK roads To mark the start of Tyre Safety Month, Protyre has launched an ambitious initiative to rid the UK's roads of 50,000 dangerous tyres during October. The ‘Pr ...

Putting customers first makes Protyre a star

25th September 2015

Protyre’s head of retail marketing, Morgan Jamison, has been recognised as the Rising Star of the data marketing industry at the 2015 Database Marketing Awards. Morgan was singled out for his work in developing Protyre’s innovat ...

News : Micheldever Group - Page 11

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