A website developed by Micheldever Tyre Services Ltd to help independent dealers compete for online sales against national chains and specialist internet traders has achieved 30,000 orders.
TyreClick ( www.tyresnetwork.co.uk/ ) currently supports almost 950 transactional websites that are linked to independent tyre retailers, each with their own local URL, thereby allowing motorists to search for their local dealers and buy tyres direct from them.
The 30,000 th order was placed with Selly Oak Tyres in Birmingham, which is owned by Ben Kirby pictured above with Ellie Thompson, Digital Marketing Manager for Micheldever Tyre Services Ltd.
Mr Kirby said: “Listing Selly Oak Tyres on TyreClick is one of the best things to have ever happened to the business. Being on TyreClick means that I get the online sales for myself at my prices, and not just a fitting fee from a national online retailer. Additionally, with TyreClick, I own the online enquiries and customer data, which I can use to promote my business.”
“We always hear companies boast that they are the champion of independents, but I think TyreClick shows that only Micheldever brings true additional business to dealers like us.”
Alan Baldwin, sales director, said: “We always knew TyreClick would be a success but to hit 30,000 orders already is amazing.
“The UK tyre market is very tough for independent dealers. It’s estimated that around 70% of consumers check tyre prices online before they buy, so it’s crucial for them to be able to target and sell to these customers.
“The beauty of TyreClick is that it allows participating retailers, which are supplied by Micheldever, to maintain online visibility in their local area, as well as offer availability on a complete range of tyres, operate a robust transactional website, capture and utilise customer data in a secure environment and maintain competitiveness by flexing prices in order to optimise profit margins.”
In May, Micheldever, which is Britain’s largest independent wholesaler, distributor and retailer of tyres, announced that it was stepping up the promotion of TyreClick to provide even greater support to independent dealers.