Products and Services
Car, Van & 4x4 Tyres
Micheldever Tyre Services provide access to a full range of tyres for all makes and models of cars, vans and 4x4. Tyres are grouped into 3 segments, Premium, Mid Range and Budget each of which is designed to meet the relevant price, performance and quality aspects. This allows tyre retailers to optimize their advice and recommendation to customer needs. Within the Premium segment, all leading Original Equipment brands are stocked: Michelin, Pirelli, Goodyear/Dunlop, Continental and Bridgestone.
The mid-range segment is served by Micheldever’s extensive line-up of leading and exclusive house brands: Falken, General Tire, GT Radial, Sumitomo, Runway and Toyo. Each of these is backed with significant key selling features and benefits combined with comprehensive dealer support programmes. These enable localised marketing and brand development to consumers.
We offer significant expertise in the 4x4 / SUV sector and stand as the major force in this arena. A dedicated 4x4 team operates from the Southam Warehouse and provides the highest level of sales and technical advice to retailers and consumers. Brands are central to this capability and this is fulfilled by General Tire and BF Goodrich, the leading brands for on and off-road 4x4 vehicles.
provides a dedicated website for consumer access to 4x4 tyre advice and dealer location.
A full range of tyres for Motorcycle and Scooters applications for on and off road use are available from the Micheldever network. Our key brands offered are Michelin, Pirelli./ Meztzeler and Dunlop, supported by extensive profiles in Avon, Bridgestone and Continental. This is backed by a dedicated team of Motorcycle technical experts providing customer service and advice via a national support hotline.
A dedicated website:
is also available to provide on- line purchasing capability to Motorcycle outlets across the UK.