Distributing Tyres For Over 40 Years

Micheldever Tyre Services Ltd (MTS) is the distribution division of the Micheldever Group. It was established in 1972 and is built upon over 40 years of development and leadership in the replacement tyre market, serving professional tyre retailers across the UK with high quality logistics and business support services.

We provide a leading edge logistics service that is continually refined and improved to meet the ever changing needs of our customers, always ensuring that it is built upon the key pillars of Right Product, Right Place and Right Time - taking the hassle out of our customers supply.

The MTS Approach

We passionately believe in providing an exceptional and consistent customer experience to every customer, every time. 

We boast the best availability on all the major premium tyre brands and successfully manage exclusive distribution agreements for leading tyre brands including General Tire, Falken, Sumitomo, GT Radial, Toyo and Runway.

We develop market leading value added marketing programmes that not only grow these brands sales through our dealer partnership programmes, but moreover bring sustainable benefits to our customers.

Our customer service is widely regarded as industry leading as defined by our customer’s with 95% stating that they would recommend us as ratified by independent research.

Dealer Support Programmes

With over 6,000 independent customers, Micheldever Tyre Services Ltd is the largest independent wholesale tyre distributor in the UK.

Success in today's market environment needs a partnership approach from a distributor that does more than just simply deliver tyres.

We have a long standing commitment of working with our customers to help them improve their businesses by delivering tailored made business solutions and have a goal to:

“Develop compelling partnerships with our customers by shaping everything we do and say around their business needs and market challenges

Our team is our strength, working tirelessly to help our customers thrive by providing sophisticated marketing support to improve customer experience & satisfaction, to develop retention and to drive new customer acquisition.

We provide an unrivalled suite of added value tools including: Demographic and stock profiling, mystery shopping, pricing intelligence, training, e-commerce development and local marketing activity.

4site 2016

4Site 4x4 Tyres 

We have been operating in the 4x4 market for over 30 years and are now the largest and only dedicated supplier of 4x4 tyres in the country. We are made up of a national network of over 250 independent 4x4 tyre specialists who not only have access to our massive stock range, but moreover pride themselves in delivering a consistent consumer experience always focusing upon what is right solution for the consumer.

The 4SITE4x4 Tyres brand is also supported by a customer services team that love and live by 4x4 and between them have over 120 years of unrivalled industry experience. They give impartial advice to help guide both consumers and our tyre specialists to make informed decisions by offering 4x4 expertise and knowledge on any aspect of the market.

In 2016 we launched our state or the art e-commerce responsive consumer website www.4site4x4tyres.co.uk  that not only allows consumers to find their perfect tyre and/or wheel, but moreover enables them to book them online and have them fitted within 24 hours.

We work closely with tyre manufacturers on product development and are the official distributors of 4x4 tyres for BF Goodrich, General Tire, Sumitomo, Falken, GT Radial, Runway and Insa Turbo Tyres.

Thanks to our technical expertise, product availability, wide stock profile and unbeatable customer service, we have recommended tyre solutions to the military, utility companies, The Environmental Agency, Forestry Commission and you can see why we believe that we are the 4x4 and SUV drivers only really credible tyre & wheel solution provider.

Our head office is located in Southam. To find out more about 4SITE 4x4 Tyres please visit our website here or call us on: 0870 112 9401.

BiketyrebuyerBike Tyre Buyer

Micheldever Tyre Services has been selling motorcycle tyres since 1977. In January 2014, MTS launched a new transactional website for motorcycle tyres, www.biketyrebuyer.com aimed at meeting the needs of professional motorcycle tyre outlets.

The new website capitalises upon the national logistics’ capability of MTS. With real time stock and pricing information; same day, free of charge delivery, MTS is bringing significant innovation to the 2 wheel tyre market.


With the continual growth on the online market – we estimate that over 70% of all tyre searches are done online with 1 in 10 of all tyres fitted now purchased online - we have led the market by providing our customers with a unique website platform to help them promote their business online.

We now have nearly 1000 customers - the largest online tyre network in the UK - with their own localised unique URL and responsive website. The platform not only allows them to take control of their own pricing and branding so that it is unique to them, but moreover we use the strength of our supply chain to offer consumers a live stock feed such that they are able to order tyres for delivery within 24 hours and in some cases the same day.

Our customers, as well as benefiting from a dedicated digital team that provides them with help and advice as to how they can develop their website, also - unlike many other tyre websites – own all the consumer data which in turn helps them to retain the customers and allows them to market to these consumers in the future.